Friday, April 30, 2021

“It’s not a one-size-fits-all approach”: How marketers are using Reddit to build loyalty and drive sales

 Originally Posted On digiday.com By Erika Wheless On Feb 01, 2021

In November of last year, Tushy, the DTC bidet attachment company, debuted an ad on Reddit where it agreed to make a limited edition bidet that changed the “Bum Wash” label to “A** Blast” if the ad was upvoted 10,000 times. 

Andy Stone, director of growth marketing at Tushy, says the company took a closer look at advertising on Reddit after being approached by Joe Federer, the former head of brand strategy at Reddit who founded [An Internet Reference], which specializes in advertising on the platform. 

According to Stone, Tushy saw an average of 4.5x return on ad spend looking at the full scope of the customer journey. They plan to have Reddit as part of their regular ad strategy this year.

As e-commerce has boomed, Reddit has started to become a player in the consumer buying funnel. The site’s honest, in-depth reviews make it attractive to high-intent customers. “The path to purchase is changing and we’re seeing that Reddit is more front and center in the e-commerce experience,” said Jen Wong, COO of Reddit.

Late last year, Reddit rolled out three ad inventory tiers with a focus on targeting and brand safety, which has been an issue. Marketers didn’t want to risk brand safety on the opinionated site. Despite these updates, Reddit is still an experimental space for marketers and requires a more nuanced approach than repurposing an ad from Facebook. But there are some brands who have managed to strike the right tone and have seen successful conversions.

Breaking into these communities can be a challenge for marketing teams. It’s particularly important to have thoughtful targeting and creative, and to be ready to engage with users’ questions and comments. Reddit users are notoriously opinionated.

“It’s not a one-size-fits-all approach,” said Stone.

Reddit’s ad platform is still relatively new. “Advertisers can’t yet expect the bells and whistles they might expect elsewhere,” said Alex Young, director of paid social at Carat. “There are only a few ad formats, buying methods, and optimization functionalities.”

Redditors are not shy about downvoting brands who don’t engage in the spirit of the site. Electronics Arts ended up with a world-record, most-downvoted comment after a poor response to a Redditor’s question.

“A brand’s success is more to do with the demeanor of the brand than the brand itself,” said Federer. “They have to come correct and take time to get those community nuances.”

Federer says he would love to see Reddit’s ad offerings lean into their unique communities. “Right now it feels pretty in line with other social media platforms,” he said. “I wish there was a clearer way to ad value, like adding a filter or widget in the sidebar for r/adobe.”

There is a lot of potential upside for brands that get it right. Last October, the site said it averaged 52 million daily viewers. (Facebook said it had 1.82 billion daily users last September.) In December, Wong told the Wall Street Journal that Reddit’s ad revenue totaled more than $100 million in 2019 and was on track to rise by more than 70% in 2020. Reddit declined to breakdown or share revenue details.

Oh and Tushy’s limited edition bidet? “OP will make good on the actual product,” assures Stone.


Tushy is a bidet startup which aims to replace toilet paper, Tushy was founded by Miki Agrawal.

Fame is an Attempted Shortcut For Self-approval

 Originally Posted On mikiagrawal.com On April 27, 2021




When anyone has a desire to be “famous” or “known”, it’s often an opportunity to check in and ask why and the answer is most often “because I want to be loved”. Being loved by others will always be a distraction for finding self-love.I always ask myself why I post things on social media before I post them and my answer is most often that I have a thought or idea that could potentially spark a thought or idea in others too and want to get thoughts. Or I share because I am in a creative mood and want to be creative and sometimes I want to share something funny and silly that will make my friends and family laugh (cue Hiro soccer footage). I make sure to not share because I feel like I “have to”, only when I truly have something to say or want to.I have started committing to self-love practices in the following ways to shine my own inner light before turning to the external: 1) meditating daily 2) making sure I move my body in some way every day, which could be a simple walk around the neighborhood 3) reading daily affirmations – this is a practice that has really worked for me. I wrote a little book of affirmations for myself to remind myself of who I am in my highest form. 4) Morning pages – I write my stream of consciousness in my journal and “talk to higher consciousness” almost every day which allows me to dump out any gunk onto the page, clear it out, and then in the empty space, ask questions and receive the answers from higher consciousness.It’s been game changing for me.

Why do you post to social media? What self love practices do you do?


Tushy is a bidet startup which aims to replace toilet paper, Tushy was founded by Miki Agrawal.





13 seriously great practical gifts your valentine will love

 Originally Posted On us.cnn.com by Jolie Kerr Feb 11th, 2021

(CNN) —  

Valentine’s Day typically isn’t associated with giving practical gifts — it’s an occasion usually thought of as the time to go big (jewelry!), sexy (lingerie!) or indulgent (chocolate and red wine!). But this Valentine’s Day you may want to emphasize function over fancy and purchase a gift for your sweetie that they’ll enjoy all year long.

Of course, giving a practical gift can be tricky, especially on a holiday associated with romance. But done right, a practical gift hits the sweet spot of items that are useful while still feeling special.

Looking for more gift ideas? Check out our favorite heartfelt giftsgifts for himgifts for herNordstrom giftsguide to flower delivery and last-minute gifts.

Our Place Always Pan ($145; fromourplace.com)

Our Place Always Pan
Our Place
Our Place Always Pan

You’ve probably seen this pretty pink pan everywhere (we love it in that vibrant red color too); we tried it and loved it ourselves. The Always Pan can take the place of a whopping eight cooking devices. Pair it with a virtual cooking class from Sur La Table for a socially distanced date night. (We’d also suggest adding on the brand’s handy spruce steamer for perfectly prepared dumplings, veggies and more.)

Tushy Classic Bidet (starting at $79; amazon.com or starting at $99; hellotushy.com)

Tushy Classic Bidet
Tushy
Tushy Classic Bidet

If you haven’t already taken the bidet plunge, the Tushy can be a wonderful gift indeed. Our editors loved the basic bidet, the Tushy Classic, but for those who live in colder climates, the Tushy Spa may be a better choice because it offers a warm water cleansing option. For a few extra bells and whistles, you can also splurge on the slightly upgraded Tushy Classic 3.0 ($99, originally $129; hellotushy.com).

Pom Pom At Home Trestles Oversize Throw Blanket ($195; nordstrom.com)

Pom Pom At Home Trestles Oversize Throw Blanket
Nordstrom
Pom Pom At Home Trestles Oversize Throw Blanket

If you’re one half of a couple that loves to snuggle up on the couch, a beautiful oversize throw blanket is a wonderful gift idea. The pale pink color is a pretty nod to Valentine’s Day that will work all year in almost any room. And sharing a blanket on a cold night gives you a great excuse to get closer to your honey — after all, the saying is “Netflix and chill,” not “Netflix and chilly.”

DellCoveSpices Gourmet Popcorn (starting at $8.99; etsy.com)

DellCoveSpices Gourmet Popcorn
Etsy
DellCoveSpices Gourmet Popcorn

Really great popcorn makes another great Valentine’s Day present for the movie enthusiast. DellCoveSpices offers tons of yummy varieties of specialty popping corn. Add a set of gourmet seasonings in flavors like salt and vinegarchocolate caramel and classic butter to spice up the gift.

Rose Parade Sip Sip Tumbler With Straw ($14; bando.com)

Rose Parade Sip Sip Tumbler With Straw
Bando
Rose Parade Sip Sip Tumbler With Straw

Roses are a traditional Valentine’s Day gift that offer a lot of options when you think outside the bouquet. Rose-scented products like bubble bath or body lotion are one way to go, but fragrance can be tricky when it comes to gifts. Unless you’re absolutely sure your valentine likes floral notes, you’re better off opting for a gift that features a rose motif or design, like this reusable water tumbler in a super-pretty pink and blue rose pattern.

Zimasilk 100% Mulberry Silk Pillowcase ($23.99, originally $40; amazon.com)

Zimasilk 100% Mulberry Silk Pillowcase
Amazon
Zimasilk 100% Mulberry Silk Pillowcase

A luxe upgrade is a great way to make a mundane-seeming item into a knock-their-socks-off gift. For example, pillowcases aren’t especially giftable, but silk pillowcases are. In addition to being ultra glam, silk pillowcases are also a practical investment — they’re easier on your hair and skin than their cotton counterparts because they’re less drying. These silk pillowcases come in six size options and a whopping 36 different colors including, yup, red.

Hamilton Beach Digital Food Dehydrator ($59.06; amazon.com)

Hamilton Beach Digital Food Dehydrator
Amazon
Hamilton Beach Digital Food Dehydrator

As working from home becomes a more common part of our professional lives, a new challenge has arisen: We need snacks. We no longer have in-office snack stations to graze from, and those midday newsstand and convenience store runs aren’t as likely to happen when you work from home. A food dehydrator solves that at-home snack problem and is a fun hobby to boot. It’s a great gift for the person who loves jerky and wants to make their own, or for someone who loves to nibble on fruit leather during Zoom meetings.

Nespresso Aeroccino Milk Frother ($98; target.com)

Nespresso Aeroccino Milk Frother
Target
Nespresso Aeroccino Milk Frother

Another staple of office life that’s gone by the wayside for a lot of people is the coffee shop stop. If your sweetheart has been missing their morning triple espresso or afternoon vanilla latte, a gift of nice coffeeflavoring syrups and a milk frother will give them the fix they’ve been missing.

KitchenAid Cordless Chopper (starting at $79.95, originally $99.99; amazon.com)

KitchenAid Cordless Chopper
Amazon
KitchenAid Cordless Chopper

We love giving the gift of a small kitchen appliance. Small appliances like air fryers and breakfast sandwich makers offer a range of price points, functions and colors — for Valentine’s Day, red, rose gold or pink is an obvious choice. This red chopper is a favorite of meal prep experts, but if that’s too dicey (get it?!) a heart-shaped waffle maker is another great choice.

Zadro Luxury Bucket-Style Towel Warmer ($139.99; wayfair.com)

Zadro Luxury Bucket-Style Towel Warmer
Amazon
Zadro Luxury Bucket-Style Towel Warmer

You know what’s even better than a warm hug? A warm towel. A towel warmer feels like such a luxury, but it turns out that it’s a pretty affordable luxury. This bucket-style warmer can simply be plugged into an existing wall outlet.

Omystyle Full-Body Bath Pillow ($58.85; amazon.com)

Omystyle Full Body Bath Pillow
Amazon
Omystyle Full Body Bath Pillow

A spa cushion is another luxury bathroom upgrade that won’t break the bank. Forget bath bombs and salts — if your loved one loves a relaxing bath, this padded full-body tub mat with an attached bath pillow to cradle the neck and head while bathing will take the experience to a whole new level.

Cabepow Long iPhone Charger Cord ($10.99; amazon.com)

Cabepow Long iPhone Charger Cord
Amazon
Cabepow Long iPhone Charger Cord

An extra-long phone charging cord is one of those things that, once you have one, you won’t know how you ever lived without. The Cabepow 10-foot charging cord comes in red and pink, elevating it from mundane tech accessory to a holiday-appropriate gift that also happens to be super useful.

Brother P-Touch PC-Connectable Labeler ($97.98, originally $107.44; target.com)

Brother P-Touch PC-Connectable Labeler
Target
Brother P-Touch PC-Connectable Labeler

The trick to making a label maker giftable is to do something we typically don’t do with other people’s presents: Open it up and use it before you give it. Why? Because you’ll want to use the device to make your main squeeze a homemade card. If you really want to step it up, plan a couples activity using the label maker; partners with a funny bent can see who can find the most absurd things to label (hint: Label the dog, or the label maker!), while a more competitive couple can set a timer and race each other for most items labeled in 10 minutes.

Tushy is a bidet startup which aims to replace toilet paper, Tushy was founded by Miki Agrawal.